Matthijs van Dijk

“Fail to prepare is preparing to fail”


Matthijs is focused on the needs of people to improve their day-to-day effectiveness in negotiations. He is convinced that everybody can improve their skills.

His strengths are his ability to create a safe learning environment. He has a natural and positive approach to let you try new techniques. New topics are introduced with lots of humour and passion. Matthijs is always open to hear new stories to maximize the learning experience.


Matthijs is experienced sales leader and business developer. He has 30 years’ experience at major companies like Unilever, Nestlé Professional, Imtech Security solutions and small & medium sized companies like Pirtek Benelux.

As sales director Matthijs was leading his sales teams in many channels like the hydraulic industry, maritime technology, foodservices, health care, institutions, and wholesale. He knows from his own experience how sales and negotiation are closely linked, and this is helping to leverage both.

His broad experience is of high value for all participants as he can clearly empathize with them. Participants acknowledge the practical added value of Matthijs.

Specialist Focus

As an ENS negotiation strategist, Matthijs focuses very much on others to step out of their comfort zone and to become much more experienced negotiators and sales professionals. Improving self-confidence, awareness, and skills of people to get the maximum out of in it in their day-today business.


Matthijs has an MBA degree (Erasmus University Rotterdam – Netherlands) and is certified Sales Funnel (Ray Leone) sales consultant since 2018.

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