Pim Werkman


Dutch, English

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"In business as in life, you don’t get what you deserve. You get what you negotiate."

Pim’s focus is on personal effectiveness, not the training courses themselves: I am all about permanent change. The growth of an individual, a team, an organization. Creating excitement and interest throughout the company. The participants regularly make mistakes during the programme. But, as a result, the issues become clearer and people truly start to understand themselves. I bypass all the showmanship and create something solid and reliable. It is a demanding road, which we travel together.


Pim Werkman has been consulting and training organizations and teams all over the world. He worked in the B2B environment for more than 20 years. He’s well known with wholesale, FMCG, pharmaceutical industry for companies like Unilever, Boehringer Ingelheim, Staples, etc. He started as a sales representative and worked his way up through several sales jobs to Commercial director.

Specialist Focus

Prospecting / lead generation, Pipeline management, Success Probability Formula, Sales and/or Negotiation Process Design, On-demand Strategizing of large deals, (Sr.) Management Coaching on behavior, motives & EQ and E-learning.


Sales & negotiation consultant & coach, Trainer & coach for sales teams, with a pure focus on implementing.

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